What this program actually covers
A focused seminar program on search engine ranking techniques - built for participants who want to move past surface-level advice and work through real methodology, including how GA4 and Google Analytics 4 data connects to ranking decisions.
Program structure
Eight modules, one clear thread
Each module builds on the previous one. The program starts with how search engines evaluate pages and ends with interpreting GA4 and Google Analytics 4 reports to adjust ranking strategy over time. Nothing is treated as isolated - every technique connects back to a measurable outcome.
Sessions run as seminars, not lectures. Participants bring their own sites, questions, and data. That means the discussion stays grounded in real situations rather than theoretical scenarios.
"Ranking is not a one-time task - it is a feedback loop between content, structure, and how users actually behave."
- 01
How search engines read pages
Crawl behavior, indexing signals, and what determines which pages get evaluated at all.
- 02
Keyword intent and content mapping
Matching search intent to page structure - not just topic matching, but intent alignment.
- 03
Technical foundations that affect ranking
Page speed, Core Web Vitals, structured data - examined through real audit examples.
- 04
Authority signals and link context
How backlinks are evaluated, what makes a link relevant, and why anchor text still matters.
- 05
User behavior as a ranking signal
Engagement metrics, dwell time, and what GA4 data reveals about how users interact with ranked pages.
- 06
GA4 and Google Analytics 4 for SEO decisions
Reading GA4 reports to identify ranking opportunities, traffic drops, and content gaps - hands-on with real account data.
- 07
Competitive analysis and gap identification
Structured methods for comparing your pages against ranking competitors without guessing.
- 08
Building a sustainable ranking process
How to set up a repeatable workflow that keeps improving over time rather than chasing algorithm updates.
Who participates - and what they say
Participants come from varied backgrounds. The seminar format works because everyone is working through similar problems, even if their sites and industries differ.
Tobias Mäkinen
E-commerce manager
"The GA4 module changed how I read traffic data. I stopped looking at sessions and started looking at what pages people actually stayed on."
Daria Vosburgh
Content strategist
"Having a facilitator who could look at real pages during the session made the difference. Generic advice is easy to find - this was specific."
Remi Okonkwo
Independent consultant
"Module three on technical SEO was the most useful thing I have done in two years of studying this topic. Concrete, testable, honest about trade-offs."
Saoirse Brennan
Marketing coordinator
"I came in knowing the basics and left with a clear process. The competitive analysis module gave me a framework I use every week now."
Structured discussion, not passive watching
Sessions are 90 minutes. The first third covers the module topic with examples. The second third is applied - participants share their own pages or data. The final part is open discussion, where questions from the group often lead to the most useful insights. My-ads has run this format since 2018 and the structure has stayed consistent because it works.
- Live review of participant pages and Google Analytics 4 accounts
- Written module notes shared after each session
- Small group size - no more than 14 participants per cohort