Seminars on search engine ranking
my-ads

In-depth seminars on ranking signals and algorithm mechanics

Structured analysis, peer discussion, and applied technique

For learners who want measurable results

Student Work

Real projects.
Measured results.

Participants in the my-ads seminar program apply search engine ranking techniques to genuine websites - not sandboxes. The work collected here spans keyword architecture, GA4 event tracking, and structured content audits, all completed during or shortly after the program.

Student working on search engine optimization project analysis

Projects from the current cohort

Each submission below was evaluated against a defined rubric covering technical SEO, Google Analytics 4 implementation, and content structure. The goal is practical output, not theoretical exercises.

GA4 Audit

GA4 Event Schema for a Local Retailer

Theodora Vance mapped a full Google Analytics 4 event taxonomy for a Kauai gift shop, replacing Universal Analytics goals with custom event parameters and conversion paths.

6-week project
Keyword Research

Long-tail Cluster Map for a Service Business

Rafaelo Birk built a keyword cluster model grouping 340 queries by search intent, then validated the structure using GA4 acquisition reports to check alignment with actual traffic sources.

4-week project
Content Audit

Structured Content Audit with Ranking Gap Analysis

Priya Nambiar audited 80 pages of a hospitality website, categorizing each by ranking position and content depth. Recommendations were tied to specific GA4 engagement metrics per page.

5-week project
Technical SEO

Internal Link Architecture Redesign

Oskar Lindqvist restructured the internal linking of a blog with over 200 posts, using crawl data alongside Google Analytics 4 path exploration to identify underperforming entry points.

5-week project

What participants said about the work

Portrait of Theodora Vance

Theodora Vance

Marketing coordinator

Setting up GA4 properly took longer than I expected - the event model is genuinely different from what I was used to. The project forced me to think carefully about what a conversion actually means before touching any settings.

Google Analytics 4
Portrait of Rafaelo Birk

Rafaelo Birk

Freelance consultant

Clustering keywords by intent sounds straightforward until you actually do it. Validating the clusters against GA4 acquisition data showed me where my assumptions about user intent were wrong - that was the most useful part.

Keyword clustering
Portrait of Priya Nambiar

Priya Nambiar

Content strategist

The content audit was more technical than I anticipated. Pulling engagement time and scroll depth from GA4 and mapping it to individual pages gave me a much clearer picture of which content actually holds attention versus which just gets crawled.

Content analysis

What these projects are actually for

The projects on this page are not portfolio pieces designed to impress. They are working documents - the kind of analysis you would hand to a client or a team. The seminar structure at my-ads is built around this distinction: output that could be used, not just submitted.

Seminar session focused on search engine ranking techniques and data analysis

Applied GA4 measurement

Every project that involves tracking is built on Google Analytics 4 - not hypothetical setups, but live properties with real data flowing through event parameters.

Documented decision-making

Each submission includes a rationale section explaining why specific search engine ranking techniques were chosen over alternatives - reviewers evaluate reasoning, not just output.

Peer critique sessions

Projects are reviewed in structured group sessions where participants question each other's methodology. Disagreements about approach are part of the process.

Measured against real benchmarks

Ranking and traffic changes are tracked over a follow-up period. Results vary - some projects show movement within weeks, others take longer, and that variability is discussed openly.